Kinetic Teams

Website

Visual identity

For this project I ideated a brand identity for Kinetic teams. Distinctive, decisive and memorable, to showcase the brand's ability to rapidly help leadership teams build trust, alignment and drive business performance

Main challenge

Create a distinctive, memorable visual identity. Representative of the business's values developed during a dialogue with the CEO of kinetic teams.

Process

1 - Brief analysis

After receiving the brief I thoroughly read it through. Proceeding to reorganize all the information, writing down any crucial questions that pop into my mind whilst analysing it.

2 - Active listening

Connecting with the CEO of Kinetic teams through a conversation, where I carefully listen to deeply understand the goals of the project.

3 - data and market analysis

I proceed by analysing the gathered data, along with meticulously analysing the market and competitors, to prepare for the design phase.

4 - Visual identity phase

The design phase starts with all the information gathered. I design the logo, research the typography, colors and layouts for the brand.