For Cosleep Safe's launch, I crafted a minimalist logo evoking safety and warmth, tailored to parents valuing intimacy and safety in bed-sharing. The project included branding assets, website design, and illustrations, ensuring a cohesive brand identity across platforms.
Main challenge
Process
After looking into the brief, I dove into its substance, fastidiously looking at each detail. As I retained the data, I impulses started rebuilding it in my intellect, noticing any critical request that emerged along the way.
I've conducted a deep market and competitor research. Afterwards I've created a summary of my findings.
Keeping all the information I've gathered in mind I start the sketching phase. Afterwards I proceed refining the concepts that better suit Cosleep safe and then I choose the different possible color pallettes. Lastly I adjust everything after receiving the feedback from the client and create the final files.
I use the newly created visual identity guideline to guide me in the creation of all the needed collaterals to start the brand.
Cosleep safe
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