IRÆ merges art and sustainability, crafting a visually stunning publication. It's goal is to fight indifference using beauty in the form of architecture, fashion, photography, art and 3d.
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Main challenge
Process
After receiving the request I've started researching, collecting and organizing all the design assets used in the magazine digital draft. Since the magazine didn't have a brand guideline or a visual identity guideline I've proceeded organizing all the information found in a short guide.
I've proceeded researching the social media communication of different magazines about similar topics. Afterwards I've collected different images to understand and validate with the client the route to take for their social media.
Keeping the moodboard and the collected information in mind, I've created the needed posts and stories.
I've shared all the created designs with the chosen copywriter and with the social media manager. Together we discussed the order of publication and they've studied the social media ad campaign strategy. Afterwards we shared everything with the client.
Irae
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