O-Gusto, a driving coffee case brand, looks for a striking, upmarket overhaul for its coffe pods. The objective: a new and lively see over five variations, whereas keeping up brand cohesion. Unmistakably highlighting the O-Gusto symbol, premium wraps up like embossing include esteem. Clear data pecking order organizes item subtle elements viably.
Main challenge
Process
After having received the request, I've arranged a video-call with O-Gusto's team and proceeded with an Interview. In the interview I've gatered all the information that was needed to create a complete brief.
I've proceeded with a market research and store positioning research. In this phase I've created a research file that was shared with O-gusto's team.
Since the client provided the Dieline, I proceeded with the design phase, which comprises three substeps. Firstly, I generated ideas, aligning them with both the brief and my research. Next, I refined the concepts that best suited O-gusto's market. Following this, I shared the refined concept with the client, incorporating their feedback and making necessary adjustments.
During this phase, it's important to consider which colors to use – Pantone or CMYK, in relation to the printer that will be used. Afterwards I've created the files ready to be handled to the chosen packaging factory.
O-Gusto
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